In a packed lecture hall at University of London, Joseph Plazo delivered a commanding address on one of the most misunderstood forces in the modern world: how social marketing and virality are systematically engineered across the creator economy.Plazo opened with a line that immediately reframed the audience’s thinking:“Virality is not … Read More

In a packed auditorium at Stanford University, Joseph Plazo delivered a provocative address on one of the most misunderstood forces shaping the modern world: social dominance — and how it is systematically built across today’s digital platforms.Plazo opened with a statement that immediately reframed the discussion:“Attention is no longe… Read More